{"title":"Beauty of Joseon","description":"","products":[{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa","title":"Beauty Of Joseon Relief Sun Aqua Fresh: Rice + B5 SPF50+ PA++++","description":"\u003cdiv class=\"tabs\"\u003e\n\u003clabel class=\"label\" for=\"tab-1\"\u003eDescription\u003ci\u003e\u003c\/i\u003e\u003c\/label\u003e\n\u003cdiv class=\"panel\"\u003e\n\u003cp data-start=\"117\" data-end=\"405\" class=\"\"\u003e\u003cstrong data-start=\"117\" data-end=\"231\"\u003eFor those who loved Relief Sun but found it a bit too rich, Beauty of Joseon introduces Relief Sun Aqua-Fresh.\u003c\/strong\u003e\u003cbr data-start=\"231\" data-end=\"234\"\u003eThis new formula is crafted with rice seed water and panthenol to deliver refreshing hydration while protecting your skin from harmful UV rays and environmental stressors.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"645\" class=\"\"\u003eDesigned for those who prefer a transparent, non-greasy finish,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"471\" data-end=\"496\"\u003eRelief Sun Aqua-Fresh\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eoffers the same benefits as the original Relief Sun—no white cast, no sticky feeling—with enhanced hydration, fast absorption, and a cooling finish.\u003c\/p\u003e\n\u003chr data-start=\"647\" data-end=\"650\" class=\"\"\u003e\n\u003cp data-start=\"652\" data-end=\"850\" class=\"\"\u003e\u003cstrong data-start=\"652\" data-end=\"688\"\u003eHydrating \u0026amp; Soothing UV Defense:\u003c\/strong\u003e\u003cbr data-start=\"688\" data-end=\"691\"\u003eInfused with nutrient-rich rice seed water and soothing panthenol, this sunscreen not only protects but also revitalizes skin fatigued by UV exposure and heat.\u003c\/p\u003e\n\u003chr data-start=\"852\" data-end=\"855\" class=\"\"\u003e\n\u003cp data-start=\"857\" data-end=\"1141\" class=\"\"\u003e\u003cstrong data-start=\"857\" data-end=\"892\"\u003eQuick-Absorbing Lotion Texture:\u003c\/strong\u003e\u003cbr data-start=\"892\" data-end=\"895\"\u003eLike the original Relief Sun, Aqua-Fresh features a watery, fast-absorbing consistency that blends seamlessly into the skin without leaving a white cast or greasy residue. The lightweight formula ensures a fresh finish, even with multiple layers.\u003c\/p\u003e\n\u003chr data-start=\"1143\" data-end=\"1146\" class=\"\"\u003e\n\u003cp data-start=\"1148\" data-end=\"1331\" class=\"\"\u003e\u003cstrong data-start=\"1148\" data-end=\"1160\"\u003eTexture:\u003c\/strong\u003e\u003cbr data-start=\"1160\" data-end=\"1163\"\u003eThis sunscreen delivers a hydrating, lotion-like consistency that glides on smoothly, leaving your skin feeling refreshed and comfortable with no white or bluish tones.\u003c\/p\u003e\n\u003chr data-start=\"1333\" data-end=\"1336\" class=\"\"\u003e\n\u003cp data-start=\"1338\" data-end=\"1407\" class=\"\"\u003e\u003cstrong data-start=\"1338\" data-end=\"1350\"\u003eTargets:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHydration, Protection\u003cbr data-start=\"1372\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1375\" data-end=\"1392\"\u003eSuitable for:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAll skin types\u003c\/p\u003e\n\u003chr data-start=\"1409\" data-end=\"1412\" class=\"\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1434\" class=\"\"\u003e\u003cstrong data-start=\"1414\" data-end=\"1434\"\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1436\" data-end=\"1848\"\u003e\n\u003cli data-start=\"1436\" data-end=\"1633\" class=\"\"\u003e\n\u003cp data-start=\"1438\" data-end=\"1633\" class=\"\"\u003e\u003cstrong data-start=\"1438\" data-end=\"1463\"\u003eRice Seed Water (30%)\u003c\/strong\u003e\u003cbr data-start=\"1463\" data-end=\"1466\"\u003eA time-honored beauty ingredient, rice is packed with vitamins, minerals, and antioxidants that help restore the skin’s natural health, leaving it clear and radiant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1635\" data-end=\"1848\" class=\"\"\u003e\n\u003cp data-start=\"1637\" data-end=\"1848\" class=\"\"\u003e\u003cstrong data-start=\"1637\" data-end=\"1663\"\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e\u003cbr data-start=\"1663\" data-end=\"1666\"\u003eKnown for its excellent moisturizing and soothing properties, panthenol strengthens the skin’s moisture barrier and calms irritation caused by UV rays and environmental aggressors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1850\" data-end=\"1853\" class=\"\"\u003e\n\u003cp data-start=\"1855\" data-end=\"2039\" class=\"\"\u003e\u003cstrong data-start=\"1855\" data-end=\"2039\"\u003eExperience the perfect balance of hydration and protection with Relief Sun Aqua-Fresh, designed for those seeking a lightweight, cooling finish without compromising on sun defense.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560449839350,"sku":null,"price":3150.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/4_48e7b7ec-6282-43a0-ae6b-7b5163030d46_jpg.webp?v=1777320775"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml-copy","title":"Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30ml","description":"\u003cp\u003e\u003cspan\u003eTreat Puffy Eye Bags, Fine Lines, Dark Circles, and Wrinkles\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\u003cspan\u003eIntroducing our Revive Eye Serum: a powerful Korean eye cream designed to reduce wrinkles and revitalize the delicate eye area. This serum addresses the loss of protein, collagen, and hyaluronic acid by combining ginseng extract and retinol to enhance skin elasticity and brightness while minimizing irritation.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eWhy It's Special\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eNon-Sticky, Nourishing Texture \u003c\/span\u003e\u003cspan\u003e- This retinal eye cream absorbs quickly without stickiness, leaving a smooth, silky finish.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eEffective Skin Care by Providing Moisture \u003c\/span\u003e\u003cspan\u003e- Contains ginseng extract and retinal to moisturize, enhancing wrinkle care deeply: ✨16% improvement in eye wrinkles ✨11% improvement in neck wrinkles ✨118% improvement in moisturization\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv data-spm-anchor-id=\"a2a0e.pdp_revamp.product_detail.i0.1dc950777Vyota\"\u003e\n\u003cspan\u003e11x Better Retinal Compared to Retinol \u003c\/span\u003e\u003cspan\u003e- Retinal is 11 times more effective in converting to retinoic acid than retinol, with less irritation and higher efficacy.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560452002038,"sku":null,"price":2999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/bb79ef7ddb8172c070c6f61b861ef8b7.jpg?v=1777320830"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-spf-50-pa","title":"Beauty of Joseon Matte Sun Stick : Mugwort+Camelia (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cspan\u003eMatte Sun Stick was developed with \u003cspan class=\"ui-provider wm b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003eRamón @glowbyramon\u003c\/span\u003e, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost sun sticks are focused on use for outdoor activities, but we wanted to bring out the usefulness of sun sticks in our daily lives in bustling cities as well. To get listed SPF and PA protection level, sunscreen should be reapplied every 2-3 hours, but that’s not easy to do all of the time. So, we developed a sun stick with a matte formula that doesn't get clumpy and doesn't feel sticky or greasy even when reapplied several times over makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSebum-control silica powder regulates sebum to increase adherence and provides a matte and smooth finish without clumping. Containing artemisia capillaris and green tea extracts, it helps create smooth skin while maintaining moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNon-greasy matte sun stick\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIt is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePorous sebum-control silica powder\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply to areas that need sun protection, such as the face and body.\u003cbr\u003eReapply every 2-3 hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*If you extend the sun stick too far, dust may stick to it or it may break, so it is recommended to only extend it as much as needed.\u003cbr\u003e*Due to its solid formula, excessive pressure may cause the product to separate from the container or break. Apply with a gentle rolling motion.\u003cbr\u003e*Due to the nature of the stick formula, where physical pressure is needed, makeup may be removed when putting the product over makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMethyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate\/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone\/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil,Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Artemisia Capillaris Extract, Camellia Sinensis Leaf Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Bambusa Vulgaris Extract, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract,PolyglycerylDiisostearate\/Polyhydroxystearate\/Sebacate, Water, 1,2-Hexanediol, Panthenol, Butylene Glycol, Propanediol, Glycerin, Methylpropanediol, Ethylhexylglycerin\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560453640438,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/Beauty_of_Joseon_Matte_Sun_Stick_Mugwort_Camelia_SPF_50_PA.webp?v=1777320882"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"Beauty Of Joseon Glow Deep Serum Rice + Alpha Arbutin","description":"\u003cp\u003e\u003cspan\u003eThis serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide,Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560453673206,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/Beauty_Of_Joseon_Glow_Deep_Serum_Rice_Alpha_Arbutin.webp?v=1777320884"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum : Propolis + Niacinamide","description":"\u003cdiv id=\"shopify-section-template--26156779929732__main\" class=\"shopify-section\"\u003e\n\u003csection data-section-id=\"template--26156779929732__main\" data-section-type=\"product\" data-section-settings='{\n  \"showShippingEstimator\": false,\n  \"galleryTransitionEffect\": \"fade\",\n  \"enableImageZoom\": true,\n  \"zoomEffect\": \"outside\",\n  \"enableVideoLooping\": false,\n  \"productOptions\": [\"Title\"],\n  \"infoOverflowScroll\": true,\n  \"isQuickView\": false\n}'\u003e\n\u003cdiv class=\"container container--flush\"\u003e\n\u003cdiv class=\"product-block-list product-block-list--small\"\u003e\n\u003cdiv class=\"product-block-list__wrapper\"\u003e\n\u003cdiv class=\"product-block-list__item product-block-list__item--description\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003eThis serum is made for troubles with large pores and inflamed skin.\u003cbr\u003eContaining 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePropolis extract 60%\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflamed skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide 2%\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003e\u003cstrong\u003eBHA 0.5%\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #404040;\"\u003eHow to use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #404040;\"\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003ePropolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560453705974,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/downloadcopy_cad752c2-a77f-450b-ad29-8c3bb94193cf.webp?v=1777320885"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Beauty of Joseon Revive Serum: Ginseng + Snail Mucin","description":"\u003cdiv id=\"shopify-section-template--26156779929732__main\" class=\"shopify-section\"\u003e\n\u003csection data-section-id=\"template--26156779929732__main\" data-section-type=\"product\" data-section-settings='{\n  \"showShippingEstimator\": false,\n  \"galleryTransitionEffect\": \"fade\",\n  \"enableImageZoom\": true,\n  \"zoomEffect\": \"outside\",\n  \"enableVideoLooping\": false,\n  \"productOptions\": [\"Title\"],\n  \"infoOverflowScroll\": true,\n  \"isQuickView\": false\n}'\u003e\n\u003cdiv class=\"container container--flush\"\u003e\n\u003cdiv class=\"product-block-list product-block-list--small\"\u003e\n\u003cdiv class=\"product-block-list__wrapper\"\u003e\n\u003cdiv class=\"product-block-list__item product-block-list__item--description\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003e\u003cspan\u003eThis serum is made for skin that has lost its vitality.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eApply 2-3 drops of serum onto the face. Pat gently to aid absorption.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePanax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose Carbomer, Tromethamine, Xanthan Gum,Centella Asiatica Extract, Ganoderma Lucidum(Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate\/Acrylic Acid Copolymer, Disodium Edta, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica(Honeysuckle)Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560453738742,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/ReviveSerum_0000_LayerComp1.webp?v=1777320887"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"Beauty Of Joseon Calming Serum Green Tea + Panthenol","description":"\u003cdiv id=\"shopify-section-template--26156779929732__main\" class=\"shopify-section\"\u003e\n\u003csection data-section-id=\"template--26156779929732__main\" data-section-type=\"product\" data-section-settings='{\n  \"showShippingEstimator\": false,\n  \"galleryTransitionEffect\": \"fade\",\n  \"enableImageZoom\": true,\n  \"zoomEffect\": \"outside\",\n  \"enableVideoLooping\": false,\n  \"productOptions\": [\"Size\"],\n  \"infoOverflowScroll\": true,\n  \"isQuickView\": false\n}'\u003e\n\u003cdiv class=\"container container--flush\"\u003e\n\u003cdiv class=\"product-block-list product-block-list--small\"\u003e\n\u003cdiv class=\"product-block-list__wrapper\"\u003e\n\u003cdiv class=\"product-block-list__item product-block-list__item--description\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cp\u003e\u003cspan\u003eThis serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. We've incorporated panthenol to complement and enhance the protective qualities of these elements. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRenewal : Enhanced soothing and moisturization effects\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e30% mugwort extract was added to enhance Calming Serum’s soothing effect.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIn addition, the amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt has been revitalized as a formula that further enhances the moisturizing and soothing effects of the original version.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2-3 drops of serum onto the skin and pat gently to help absorption.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCamellia Sinensis Leaf Water (50.9%), Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-hexanediol, Methylpropanediol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate\/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560453771510,"sku":null,"price":2449.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/download_978c2eb4-3aa3-462a-ba90-3c207b44404d.webp?v=1777320888"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa","title":"Beauty of Joseon Relief Sun : Rice + Probiotics (SPF50+ PA++++)","description":"\u003cp\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eLightweight cream texture\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eAfter absorption, it provides a natural glow without a white cast.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eRice extract 30% + Grain fermented extracts\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSPF \u0026amp; PA Protection\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003cbr\u003e\u003cbr\u003e[SPF]\u003cbr\u003eKorean Lab : 52.5±5.8\u003cbr\u003eSpain Lab : 63.1±0.6\u003cbr\u003e\u003cbr\u003e[PA]\u003cbr\u003eKorean Lab : UVA PF 16.1±2.4 P++++\u003cbr\u003eSpain Lab : UVA PF 19 P++++\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt the last step of skin care routine, evenly spread a generous amount over areas vulnerable to sun exposure.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eIngredients\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eKey ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"color: #404040;\"\u003eRice extract 30% + Grain fermented extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #404040;\"\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003eWater, Oryza Sativa (Rice) Extract (30%), Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis-benzotriazolyl Tetramethylbutylphenol, Coco-caprylate\/Caprate, Caprylyl Methicone, Diethylhexyl Butamido Triazone, Glycerin, Butylene Glycol, Oryza Sativa (Rice) Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus\/Pumpkin Ferment Extract, Bacillus\/Soybean Ferment Extract, Saccharum Officinarum (Sugarcane) Extract, Macrocystis Pyrifera (Kelp) Extract, Cocos Nucifera (Coconut) Fruit Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract, Monascus\/Rice Ferment, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Decyl Glucoside, Tromethamine, Carbomer, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol,Sodium Stearoyl Glutamate, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Xanthan Gum, Tocopherol, Lactobacillus\/Rice Ferment, Aspergillus Ferment, Saccharomyces\/Rice Ferment Filtrate\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":50560454623478,"sku":null,"price":2999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/files\/2_29779981-09b1-41e9-a788-5e7892f0f13d.webp?v=1777320916"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/0241\/5862\/collections\/optimised_beautyofjoseon_brand_compressed3_85bd5301-55f5-4453-941b-3dfa247bcc2f.webp?v=1777370548","url":"https:\/\/www.shafafbeauty.com\/collections\/beauty-of-joseon.oembed","provider":"Shafaf Beauty","version":"1.0","type":"link"}